Technical SEO Checklist By A Leading SEO Company In Adelaide
- digitalpilotoau
- May 14
- 3 min read
When it comes to making your website rank higher on Google, technical SEO is the backbone. If you ignore it, even the best content won’t help. As a SEO company in Adelaide, we’ve put together a simple checklist to help you improve your website’s technical health.
Why Technical SEO Matters
Technical SEO is all about making your website easy for search engines to read. If Google can’t understand your site, it won’t rank well. Whether you’re a small business or a big brand, following this checklist will help you avoid common mistakes.
Technical SEO Checklist
Check Your Website Speed
A slow website frustrates visitors and hurts rankings. Use tools like Google PageSpeed Insights to check your speed. Optimize images, use caching, and choose a good hosting provider to make your site faster.
Make Sure Your Site is Mobile-Friendly
More people use phones to browse the web than computers. Google also prefers mobile-friendly sites. Test your site using Google’s Mobile-Friendly Test and fix any issues.
Fix Broken Links
Broken links (links that don’t work) create a bad user experience. Use tools like Screaming Frog or Google Search Console to find and fix them.
Use Proper URL Structure
Keep your URLs short, clear, and easy to read. Avoid long strings of numbers or symbols. For example:
Good: yoursite.com/seo-tips
Bad: yoursite.com/page123?id=456
Set Up an XML Sitemap
An XML sitemap helps search engines find all your important pages. Submit it to Google Search Console so Google can crawl your site better.
Optimize Robots.txt
The robots.txt file tells search engines which pages to crawl and which to ignore. Make sure it’s not blocking important pages by mistake.
Use HTTPS for Security
Google prefers secure websites. If your site still uses HTTP, switch to HTTPS. It protects user data and improves trust.
Optimize Meta Titles & Descriptions
Every page should have a unique meta title (under 60 characters) and description (under 160 characters). These help Google and users understand what your page is about.
Fix Duplicate Content
Having the same content on multiple pages confuses Google. Use canonical tags to tell Google which version is the main one.
Improve Internal Linking
Internal links help users and search engines navigate your site. Link related pages together using descriptive anchor text.
Optimize Images
Large images slow down your site. Compress them and use descriptive file names (like seo-checklist.jpg instead of image123.jpg).
Use Structured Data
Structured data (Schema markup) helps Google understand your content better. It can also make your listings look richer in search results.
Monitor Crawl Errors
Google Search Console shows crawl errors (pages Google can’t access). Fix these to ensure all your important pages get indexed.
Check for Indexing Issues
Make sure Google has indexed your key pages. Search site:yoursite.com on Google to see which pages are visible.
Optimize for Core Web Vitals
Google’s Core Web Vitals measure loading speed, interactivity, and visual stability. Improve these for better rankings.
Need Help with Technical SEO?
If this checklist feels overwhelming, don’t worry. An SEO agency in Sydney or a trusted provider of search engine optimization services can help you fix these issues.
Final Thoughts
Technical SEO may not be exciting, but it’s essential for rankings. Follow this checklist, and your website will perform better on search engines. If you need expert help, reach out to a reliable SEO company in Adelaide for support.
By focusing on these steps, you’ll build a strong foundation for your website’s success. Happy optimizing.
Blog Development Credits:
This blog was created through a collaborative effort. The topic was conceptualized by Amlan Maiti, with the main content generated using advanced AI tools like ChatGPT and Google Gemini. Final editing, SEO optimization, and content refinement were completed by the expert team at Digital Piloto to ensure clarity, relevance, and strong performance.
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